News, Media Tips & Clips
What is news?
- News is what is “new”, what’s happening now
- Eventually becomes historical record
- Information about important or interesting recent events, especially when published or broadcast; newly received or noteworthy information; informal information not previously known to a person
- Of interest to intended audience
What makes a story “newsworthy”?
- Timely: Happened recently, or just learned about it recently.
- Impact: Who was affected; how many were affected?
- Location: Where did it happen?
- Conflict: Types of conflict: people disagree, stories about conflict, or that provoke debate, or expose tensions
- Prominence: Are the people involved well-known/prominent?
- Current: Are people talking about an issue?
- Novelty/Oddity: Appeal to curiosity
Where does news come from?
- naturally occurring events: accidents, disasters—police/fire, or public health officials, etc.
- planned events: meetings, conferences—event schedules, calendars
- press releases
- staged events: protest marches, demonstrations
- personal observation; initiatives
- suggestions/complaints/”tips”, by phone, visit, email, internet, solicitation etc
- documents, records, databases
Media Tips:
These U of T media, public relations and university relations resources can be found on U of T’s Public Affairs Media web page: http://www.media.utoronto.ca/home.htm
- U of T media hotline
- U of T Blue Book Online
- University Relations
Media Clips:
- News media clippings emailed to Principals & Deans daily by U of T Media Relations
- Posted to E-mail conference on FirstClass, accessible by OISE Strategic Communications staff
- Copyright protected – no duplication or redistribution of items in the clips allowed
For information on U of T news resources: http://www.news.utoronto.ca/
Screenshot of the Media Tips Page