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3) MARKETING

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3.1) Does your social enterprise emphasize its support of the targeted group(s) referred to previously in its marketing?  (i.e., is your social enterprise doing social marketing?)

social mktg

3.2) Please check the top three areas in e list below that you emphasize in your marketing (Select only up to 3):

  • Quality of goods/services
  • Competitive Pricing
  • Employment/training of target participants
  • Environmental impact
  • Charitable status
  • Supporting local community
  • Improving financial sustainability for parent non-profit/charitable organization
  • Reducing community vulnerability
  • Other (please specify)

mktg strategies

3.3) Please rate the degree of importance you feel each customer group (individual customers, government agencies, non-profit organizations, and businesses) places on your social mission when purchasing from you:

Rate from 1 to 10 for each type of customers, where 1 represents ‘The mission of our
organization is not at all important to purchasing decisions made by this customer type’
and 10 represents ‘The mission of our organization is extremely important to purchasing
decisions made by this customer type’
 
impt of mission
 
3.4) For the following types of customers, do they purchase from your social enterprise regularly, intermittently, or not at all?
  • Individual customers
  • Government agencies
  • Non-profit organizations
  • Businesses
  • Other

purchasing freq

3.5) Does your social enterprise market its services/goods online?

exp online mktg

3.6) Please estimate what percentage your online sales are of your total sales.

percent online sales

3.7) About what percentage of your social enterprise’s total expenses is devoted to marketing (e.g., advertisement purchases, marketing staff time)?

percent mktg ex[

 

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