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News, Media Tips & Clips  

What is news?

  • News is what is “new”, what’s happening now
  • Eventually becomes historical record
  • Information about important or interesting recent events, especially when published or broadcast; newly received or noteworthy information; informal information not previously known to a person
  • Of interest to intended audience

What makes a story “newsworthy”?

  • Timely: Happened recently, or just learned about it recently.
  • Impact: Who was affected; how many were affected?
  • Location: Where did it happen?
  • Conflict: Types of conflict: people disagree, stories about conflict, or that provoke debate, or expose tensions
  • Prominence: Are the people involved well-known/prominent?
  • Current: Are people talking about an issue?
  • Novelty/Oddity: Appeal to curiosity

Where does news come from?

  • naturally occurring events: accidents, disasters—police/fire, or public health officials, etc.
  • planned events: meetings, conferences—event schedules, calendars
  • press releases
  • staged events: protest marches, demonstrations
  • personal observation; initiatives
  • suggestions/complaints/”tips”, by phone, visit, email, internet, solicitation etc
  • documents, records, databases

Media Tips:

These U of T media, public relations and university relations resources can be found on U of T’s Public Affairs Media web page: http://www.media.utoronto.ca/home.htm
  • U of T media hotline
  • U of T Blue Book Online
  • University Relations

Media Clips:

  • News media clippings emailed to Principals & Deans daily by U of T Media Relations
  • Posted to E-mail conference on FirstClass, accessible by OISE Strategic Communications staff
  • Copyright protected – no duplication or redistribution of items in the clips allowed
For information on U of T news resources: http://www.news.utoronto.ca/

Screenshot of the Media Tips Page